Pros                                                                                                      1 - Reduces isolation for smaller businesses Mar 20,2009.             Many small business operators report feeling isolated in their SOHO office.  Twitter can act as digital 'watercooler conversation' providing a very real way of replicating that important social interaction. 2 - Helps promote new aspects of your business and create 'viral' - Mar 22, 2009 If you have a product that customers enjoy hearing about, Twitter is a fantastic way of telling them about new releases, developments as well as new promotions such as websites, blogs, video and so on. 3 - Search for qualified prospects Mar 29, 2009 My good friend Chris Thomas of Reseo found a benefit I'd never considerered and that is using the 'search' capability at the foot of the twitter page and searching for terms that may lead to a sale. For example, searching for the term 'shopping for cars' yielded pages of 'tweets' from those who are literally shopping for cars. Yes these are international but you get the drift... 4. Calls for suppliers or referals April 15, 2009 This is one of the biggest benefits of all. Twitterers often ask their followers for advice on the supply of pretty much anything. Even if you cant supply it yourself, you may know someone who can who might return the favour. If you're not twittering, you wont get these calls.		Cons                                                                                         1 - Yet another distraction for desk-based staff Mar 19, 2009 . As if Facebook, Myspace, IM, the web etc werent distracting enough, twitter provides yet another reason to be distracted from one's work. Who'd be an employer? 2 - Time and time again... Mar 25, 2009 Most of us are time poor. While compared to using Facebook et al Twitter is faster, for most of us even finding a few minutes a day to check in to twitter is beyond us.  Having said that, it only takes a few seconds to broadcast a message to potentially thousands of people, who in turn can 'viral' it to others.